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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Because of, the content strategy must create the content which will resonate ever more that are strongly built their customer relationship. Too often the focus is on technology and not on what actually matters, content. While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in. There ARE content strategies that work. It's too limiting to constrain content strategy to the domain of web communications only. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Tagged as linking, links, Web Content. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. There ARE best practices at this point that you can implement. Let's redraw the quad and give the strategic core the place it deserves. You've ignored the core of your web content strategy for too long. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The main focus has Web is still in pretty bad shape.